For the life of me, I can't work out why I am so surprised at one company doing "the right thing" when it comes to on-line signup forms. This is how Ovi, the new online service from Nokia, presents the customary "Now that we have your contact details, are you sure you don't want us to not stop starting to ignore your preferences with regard to being constantly irritated by a barrage of advertising sputum? (Full stop, no returns.)"
Using well-written, positive language they focus on the simple benefit of being on their mailing list, and - most importantly - the default option is off.
They've already earned my respect.
2 comments:
I'd like to be reached out to.
That can be arranged.
Post a Comment