English: The Global Language.

Never has it been more important to consider your marketing from as many angles as possible. There's a fine line between edgy and Just Plain Wrong, but linguistic ignorance is a poor excuse for crossing over.

TrekStor's new mp3 player, while creatively named, clearly wasn't evaluated from the point of view of anyone that speaks English particularly well. Though the gaff was quickly fixed, the reaction was reminiscent of the Nissan Pajero.

I wonder, though, if "Holden" in Chinese actually means "forbidden pleasure cavity", and how soon it will be before we (in Australia) will need to worry about such things.